The Reverse Graffiti Project

I came across an interesting viral video which I believe was well executed. It's a three minute long video of a street artist who uses Clorox's Green Works natural cleaning product and some stencils to create "green" themed designs on the walls of San Francisco's Broadway tunnel.



The intention was to illustrate how dirty our surrounding environment truly is and how we have become immune to it to the point where it is acceptable and goes unnoticed.

Product branding is very subtle and clean in its placement in the video as well as on the Reverse Graffiti website. This documentary project / microsite is a good demonstration of how a compelling concept well executed does not necessarily have to be very flashy in order to achieve its objectives.